Maybe you are looking forward to digital marketing importance. To make an easy statement about the definition of Digital Marketing, all I can say that Digital Marketing is a platform to advertise any kind of your business, service or product through an electronic device or on the internet. If you take a look back at least 10-15 years back, then you can locate some billboards or posters to be used by the marketers to promote their business. But, now all of these activities are turned into digital aspects. Be it big or small business but Digital Marketing shows it as something big. Though the billboards & posters still exist online marketing adds up to a new dimension in the advertisement sector. Smart marketers go in both ways of promoting their product. So that all kinds of consumers never miss the chance to know about the new business or service that comes into the market.
As people are always engaged in their smart gadgets then this is an opportunity to exhibit your product through their smart gadgets. So Digital Marketing can take place in smartphone apps or video games. Have you ever imagined a job that has different and countless works you can choose among? Digital Marketing is that kind of platform. There are numerous options that suit you perfectly. As you know people won’t get tired of their gadgets and companies or the individual ones will never stop advertising their products digitally. So the business will go on and Digital Marketing as well. As a digital marketing specialist, you will already have imagined about the limitless opportunities are available there only for you!
If you explore the field of Digital Marketing, you will get lost for sure! Here is a short description of significant parts of Digital Marketing.
Search Engine Optimization (SEO)
This is a process where your website is optimized and gets a higher rank in a search engine. Because of SEO any kind of your website, blog or infographic get the amount of organic traffic. There are 3 ways of SEO.
• On-Page SEO: This SEO concentrates on all the content of a website that is shown on the page. Researching keywords for their search volumes and showing the exact search results for the viewers online is the main features of On-Page SEO.
• Off-Page SEO: Off-Page SEO works in the background of a website. It helps you improve SERP position like forums, link building, content marketing, influencer outreach, and so on.
• Technical SEO: This SEO works on your website backend. It also works on the way your pages are coded.
This marketing aims to reach potential customers with the use of content. The tools of this marketing are webinars, blogs, infographics, online courses and many more.
Social Media Marketing
This type of marketing concentrates on promoting a brand or content, especially on social media channels. Also, it is the most preferred marketing technique by marketers.
The channels used in social media marketing are:
Pay Per Click (PPC)
PPC is the system of driving traffic towards the target website paying a publisher every time the ad is clicked. Google Ads is the most common among the categories of PPC. Though there are other channels where PPC can be used. Such as,
- Sponsored Messages on LinkedIn
- Paid ads on Facebook
- Twitter Ads campaigns
In this type of marketing, digital marketers get paid for promoting someone else’s services or products. As a matter of fact this is another profitable job for digital marketers.
This type of marketing refers to the software that automates basic marketing operations. Many marketers can automate repetitive tasks. Such as:
- Email newsletters
- Social media post scheduling
- Lead-nurturing workflows
- Campaign tracking and reporting
To promote content, services, events, and even to direct people towards the website E-mail marketing is popularly used by the marketers. There are several types of emails that email marketing include.
- Welcoming emails to the customers
- Blog subscription newsletters
- Tips or similar series emails for customer nurturing
- Follow-up emails to website visitors who downloaded something
- Holiday promotions to loyalty program members
This type of marketing is all about that traditional activity of press release but it takes place online. The following channels are included for your PR efforts:
- Reporter outreach via social media
- Engaging online reviews of your company
- Engaging comments on your personal website or blog
To attract, delight, and engage customers inbound marketing methodology works perfectly. It concentrates on attracting customers through creating valuable content and experiences.
With the name of it, anyone can understand that this type of marketing involves paying a company or entity to sponsor a brand by paying. In that case it could be either an article or a blog post to highlight a brand or business.
To conclude, all I can say that a Digital Marketing Specialist has always so many options to set a bright future ahead of him or her. As the business never goes down so does a Digital Marketer never backs down. As the business owners are concentrating more on digital platforms than physical platforms so, no doubt it’s just a huge opportunity for anyone to set their career with the help of digital marketing. Not only that, You can build your career in Freelancing industry with Digital Marketing.